Six services. One connected system.
Buy the piece you need or the whole engine. Either way, every single one is built AEO-ready from day one — schema, FAQ structure and llms.txt included, never sold back to you later as an upgrade.
Websites That Turn Visitors Into Booked Jobs
Fast, mobile-first websites designed around one goal: turning the people who find you into phone calls, quote requests and booked jobs — and built AEO-ready from day one.
Your website is the hardest-working member of your team — it sells for you 24/7, including at 9pm when a homeowner has just found water coming through a ceiling. We build fast, clean, mobile-first sites that load in under two seconds and are designed to turn visitors into enquiries, not just to look tidy.
Every build is structured for local search and for AI answers at the same time. Service and location pages, review blocks, project galleries and click-to-call buttons are baked in — and so is the schema markup, question-led FAQ structure and llms.txt file that AI assistants read when deciding who to recommend.
The domain is registered in your name and the site is yours. No rented platform, and no hostage situation if you ever decide to leave.
Conversion-first design
Click-to-call, quote forms and clear calls-to-action on every page.
AEO-ready build
JSON-LD schema, FAQ structure and llms.txt shipped with the site, not sold back to you later.
Yours to keep
Domain in your name, no rented platforms, hosting and SSL covered for year one.
Also included
- 10 pages, mobile-first, under two seconds
- Schema, FAQ structure and llms.txt from day one
- Domain registered in your name
- Hosting and SSL included for the first year
SEO + AEO — Get Found on Google, Get Named by the AI
Traditional SEO gets you into the blue links. AEO gets you named inside the answer. We do both, because homeowners now search in both places — and the ones asking AI have already skipped past your competitors.
Search engine optimisation is still the highest-ROI marketing a trade business can do — the customer is already searching for exactly what you offer. We optimise your site, your Google Business Profile and your local citations so you show up in the map pack and the organic results for the searches that turn into work.
But a growing share of homeowners never see those results. They ask ChatGPT, Perplexity, Gemini or Google's AI Overview "who's the best electrician near me" and get back three names and a reason. Answer Engine Optimisation is the work of making sure one of those names is yours.
The two disciplines share most of their foundations, which is exactly why we sell them as one service rather than charging you twice for the same schema markup.
Local SEO
Keyword strategy, on-page work, Google Business Profile and citation building.
Answer Engine Optimisation
Structured data, question-led content and the trusted citations AI models learn from.
Visibility tracking
A monthly report showing where you appear across each AI assistant — and where you don't yet.
Also included
- Local SEO and Google Business Profile management
- Cited in ChatGPT, Perplexity, Gemini, Claude and AI Overviews
- Schema, AI-ready FAQ content and llms.txt
- Monthly AI visibility tracking you can actually read
Google & Meta Ads — Google-Led, Because Intent Wins
SEO and AEO build over months. Ads bring work this week. We lead with Google because someone typing "emergency electrician near me" is a very different prospect to someone who paused on a video.
Most agencies lead with Meta because the creative is fun to make and the cost-per-lead number looks better in a report. We lead with Google because the leads convert. A homeowner searching for your trade in your town has a problem right now, and that intent is worth paying more per click for.
Meta still earns its place: it retargets the people who visited your site and didn't call, it builds local recognition, and for some trades it genuinely outperforms. It just isn't where we start.
Management is a flat fee inside your monthly package — we don't take a percentage of your ad spend and we don't hide margin in it. Ad spend is paid by you directly to Google and Meta, so you can see every penny of it.
High-intent search campaigns
Built around the searches that turn into quoted, booked jobs.
Retargeting and creative
Meta prospecting and retargeting, with a regular creative refresh.
Honest tracking
Call and form tracking, so you know your true cost per booked job — not per click.
Also included
- Google-led: search where the intent already exists
- Meta for retargeting and local awareness
- Proper call and form conversion tracking
- You keep full ownership of your ad accounts
A CRM Configured for Your Trade, Not Just Any Business
A white-labelled CRM, powered by GoHighLevel and configured specifically for your trade. It issues EICR and gas safety records, splits materials from labour for VAT, and knows what's in your van.
The difference between a busy trade business and a quiet one is usually follow-up. The difference between a profitable one and a merely busy one is usually knowing which jobs actually made money. An off-the-shelf setup handles the first and leaves you to work out the second on the back of an invoice.
Yours is built on GoHighLevel — a serious, well-supported platform we white-label and run for you — so the fundamentals are solid from day one. Every lead from every source lands in one inbox, gets a reply the moment it arrives, and triggers an automatic text back when you miss a call because you were up a ladder.
Then we configure the half that's specific to your trade: issuing EICR and gas safety records straight from a completed job, splitting materials and labour so your VAT return isn't a Sunday evening, costing each job so you can see real margin, and tracking van stock and compliance certificate expiry dates before they lapse. That configuration is the work most agencies never do.
One inbox
Calls, texts, email, WhatsApp and Facebook messages in a single place, on your phone.
Compliance built in
EICR and gas safety record generation, plus certificate expiry tracking.
Job costing
Materials and labour split for VAT, and true margin on every job.
Also included
- EICR and gas safety record generation
- Materials / labour split for VAT
- Job costing and true margin per job
- Van stock and compliance certificate tracking
Done-For-You Sales — We Answer and Chase, You Turn Up and Quote
Everyone helps you get leads. Almost nobody helps you win the jobs. An AI voice agent answers your missed calls within three rings, and a human appointment setter chases every quote until you get a yes or a no.
A missed call is a lost job — usually to whoever picks up next. Our AI voice agent answers within three rings, day or night, and doesn't sound like a phone tree. It asks what the job is, where it is and how urgent it is, then books it straight into your calendar or flags it as an emergency.
The second half is the one nobody talks about: quote follow-up. Most trades send a quote and then wait. We put a human appointment setter — a person, not an automation — onto every outstanding quote, chasing at 48 hours, 5 days, 10 days, 20 days and 30 days until you get a decision either way.
Quotes that would have gone quiet turn into work. And the ones that were never going to convert stop taking up space in your head.
AI voice agent
Answers, qualifies and books 24/7 — within three rings, every time.
Human quote chasing
A real appointment setter on a 48h / 5d / 10d / 20d / 30d cadence.
A pre-qualified diary
Jobs land in your calendar with the detail already gathered.
Also included
- AI voice agent answers within three rings, 24/7
- Qualifies the job and books it into your calendar
- Human setter chases quotes at 48h, 5d, 10d, 20d, 30d
- You only speak to people worth speaking to
The Trades Network — Our Clients Feed Each Other Work
A closed referral network between every business we work with. One client per trade, per area — so referring work to each other is never referring work to a competitor.
The electrician meets a homeowner who needs a boiler moved. The plumber is standing in a kitchen that needs rewiring. Right now that work goes to whoever they half-remember from a job two years ago, if it goes anywhere at all.
The Trades Network turns those moments into a one-click referral from inside your CRM. The lead lands with the right member, and whoever sent it gets a £25–50 finder's fee. No awkward invoicing, no chasing.
It only works because of the exclusivity rule: we take one client per trade, per area. You are never referring a customer to someone who'll be bidding against you next month, and nobody in the network is competing with you for the same postcodes.
We also run quarterly meetups, so the network is made of people who have actually met each other rather than usernames in a group chat.
One-click referrals
Send a customer to another member straight from your CRM.
Finder's fees
£25–50 per referral sent, paid without the paperwork.
Protected territory
One client per trade, per area — enforced, not aspirational.
Also included
- One-click "refer this customer" from your CRM
- £25–50 finder's fee on every referral you send
- One client per trade, per area — no conflicts
- Quarterly meetups with the other members
Every service ships AEO-ready from day one
Most agencies build you a site, then come back in six months to sell you “AI optimisation” as a separate line item. We think that's selling you the same job twice. Schema, question-led FAQ structure and llms.txt are part of the build, whichever services you take.
Understand how AEO worksNot sure which services you actually need?
Start with the free AEO audit. It shows you exactly where you stand in AI answers today, and we'll tell you honestly which of the six would move the needle first.